Trusted Advisor on Start-up, Growth, Funding, & Exit


San Francisco Bay Area


Tel: +1 510 419-0100

© 2018 Broadscope Consulting

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Articles on strategy, funding, finance, dealing with investors,

planning, exit, and the challenges of growing your company.

August 23, 2018

What should you expect from your private company CFO—or from yourself if you’re the CFO or senior finance person?

We like this summary, developed from several sources. [i], [ii], [iii]

The CFO:

  • Must serve as the fiscal authority in the organization, ensuring the in...

August 16, 2018

Business plans written without a strategic financial planning model are a waste of time.

August 8, 2018

We debunk the 90 day myth to raising capital.

July 13, 2018

Do you know the number one enemy of most start-up business failures?

It’s time. How long it takes to get things done. Product development and testing. Legal and regulatory approvals. Negotiating sales. Hiring. Raising capital.

The length of time that these things take is...

July 5, 2018

Are you a magician or pickpocket? Do you get in front of an investor audience, say abracadabra, wave your hands, and hope to transfer money from an investor’s pocket to yours?

Well, most investors will get wise to your attempted sleight of hand before the end of your pi...

June 27, 2018

Do you know how to create pro forma financial statements, key metrics, and calculate valuation, dilution, and ROI? How many strategic financial planning models have you created? One, two, none?

Building a strategic financial planning model, determining cash flow, capita...

June 20, 2018

Your chances of persuading your audience and raising capital plummet if you can’t pass the Straight Face Test, presenting yourself as trustworthy and competent.

So, what do you need to do to pass the Straight Face Test? You need to be grounded, both intellectually and e...

June 13, 2018

Can you pass the Straight Face Test? If not, your chances for raising capital plummet. Why?

Because your face reveals to your audience how you’re feeling when you’re interacting with them. If you're not 100% on your game, investors will read that and shut you down.