Articles on strategy, funding, finance, dealing with investors,

planning, exit, and the challenges of growing your company.

Why a Strategic Pivot isn't enough: How to take insightful action now to deal with the pandemic.

How do you develop a great strategy that drives customers to you and increases sales? Brett simplifies strategy and discusses the 3Cs, how to develop your compelling case for customers—the key to raising capital and creating a high-growth business that will thrive....

Lots of people are reeling from the effects of Covid-19. They are confused, scared, and having trouble getting things done. Brett discusses your role as a leader, including honesty, compassion, and how to keep going under adversity. 

What should you expect from your private company CFO—or from yourself if you’re the CFO or senior finance person?

We like this summary, developed from several sources. [i], [ii], [iii]

The CFO:

  • Must serve as the fiscal authority in the organization, ensuring the in...

Business plans written without a strategic financial planning model are a waste of time.

We debunk the 90 day myth to raising capital.

Do you know the number one enemy of most start-up business failures?

It’s time. How long it takes to get things done. Product development and testing. Legal and regulatory approvals. Negotiating sales. Hiring. Raising capital.

The length of time that these things take is...

Are you a magician or pickpocket? Do you get in front of an investor audience, say abracadabra, wave your hands, and hope to transfer money from an investor’s pocket to yours?

Well, most investors will get wise to your attempted sleight of hand before the end of your pi...

Do you know how to create pro forma financial statements, key metrics, and calculate valuation, dilution, and ROI? How many strategic financial planning models have you created? One, two, none?

Building a strategic financial planning model, determining cash flow, capita...

Your chances of persuading your audience and raising capital plummet if you can’t pass the Straight Face Test, presenting yourself as trustworthy and competent.

So, what do you need to do to pass the Straight Face Test? You need to be grounded, both intellectually and e...

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Do You Have a Superb CFO? Part 1

August 23, 2018

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