Raising Capital: Reaching Your Target Market Effectively, Part Six
Our focus so far has been on defining your target audience and analyzing what your competitors are doing to reach customers. Next, we...
Raising Capital: Your Market Messaging, Part Five
Last week, we started with an overview of your marketing efforts for your outline business plan (OBP) and why this is so vital to...
Raising Capital: Marketing Your Business, Part Four
Last post, we helped you define your product features, benefits, and your 3Cs. The next step in generating your outline business plan...
Raising Capital: Defining Your Compelling Case for Customers, Part Three
Last week, we discussed defining your product. This week we’ll take the next steps by taking you through how to reveal and define your...
Raising Capital: What’s Required? Strategy and the 3Cs, Part Two
Now that we’ve given you a brief overview the Outline Business Plan, let’s get into the details of two of the main components: defining...