Last post, we helped you define your product features, benefits, and your 3Cs. The next step in generating your outline business plan (OBP) is the marketing section. Throughout your fundraising process, investors want to know that you’re going to spend their money wisely, getting great returns worthy of a significant investment in you and your company. How you handle marketing in your OBP and initial discussions with them is one key piece of information that they will use for