“Fundraising is one of the most difficult parts of the startup world . . . (for) first-time founders this is an even more daunting process.” — Will P. Martin, @willpmartin Last week’s post covered raising capital by selling conventional debt to friends and family (F&F) and why that isn’t a good idea. This week, we’ll flip the series into one of three methods of raising capital for your start-up that can put your company in a better position for growth. Convertible Debt Basics

In the last post, we covered raising cash by selling common stock to friends and family (F&F). This week, we’ll cover raising early-stage capital by taking a loan from this group and what that means for your business. Early Stage As previously discussed, most investors in follow-on rounds expect that you used your own money plus sweat equity to fund your business. If you’re savvy, you’ll already know from your detailed financial plan what your cash needs will be going forwar

In the last month, we’ve had three founders come to us with questions and problems related to raising money for their early stage start-ups. In the next few installments, we’ll cover critically important issues of executing an early stage raise. Early Stage: Your Money Plus Sweat Equity In the early stage of your company, it's likely you will be funded using your own money plus sweat equity. Most investors you'll seek for follow-on rounds will expect that you did both, as it