Articles on strategy, funding, finance, dealing with investors,

planning, exit, and the challenges of growing your company.

We debunk the 90 day myth to raising capital.

In the last month, we’ve had three founders come to us with questions and problems related to raising money for their early stage start-ups. In the next few installments, we’ll cover critically important issues of executing an early stage raise.

Early Stage: Your Money...

We’re moving back to raising capital this week and dealing with getting the dreaded “No” from investors. Anyone who’s raised money has heard this many times. This week we’ll discuss what it means and how to deal with it.

When the Investor Says No

Hearing a no from an inv...

Last week, we started with an overview of your marketing efforts for your outline business plan (OBP) and why this is so vital to investors. Today we are going to take that a step further by reviewing your target audience and overall message.

The most important point ab...

Last post, we helped you define your product features, benefits, and your 3Cs. The next step in generating your outline business plan (OBP) is the marketing section.

Throughout your fundraising process, investors want to know that you’re going to spend their money wisel...

Last week, we discussed defining your product. This week we’ll take the next steps by taking you through how to reveal and define your 3Cs: Your Compelling Case for Customers™. This starts with determining your product features.

Features

These are properties or character...

Now that we’ve given you a brief overview the Outline Business Plan, let’s get into the details of two of the main components: defining your product and your Compelling Case for Customers™.

Your Product

Defining your product may not sound like a big deal, but it’s a crit...

Know what it really takes to raise capital? An outline business plan is one of the three components that will help you develop your business strategy and prevent you from making major fund raising mistakes. Here's the first article in a series regarding what's...

This is the first in a series of weekly articles focused on business start-up, raising capital, growth, exit, and problems that companies have in these areas. Feel free to substitute the word “service” instead of “product” throughout the series, as concepts apply equal...

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